GTM AI Impact — Monthly Magazine

GTM AI Impact · May 2026

120

Blogs published

Young Team · live on Ghost

7,727

Teams → RevOps

↑ +15% vs April

1,084

Jobs scraped & scored

88 recruiter emails pulled

31

AI engine citations

ChatGPT · Gemini · AI Mode

23

Offices onboarded

↑ +11 vs 7d ago

2,735

Teams w/ contacts

Enriched & delivered

583 Google impressions · Young Team ·

52% publish rate · Arthur ·

84% AI search health ·

210 hiring managers identified ·

43 audits · 100% completed ·

69 automated actions · Felix ·

676 ideas in Arthur pipeline ·

498 brokerages identified ·

★ Spotlight

The Young Team · ohiorealestatesource.com

Arthur

AI Blog & GEO Engine

From zero to 120 published —
in seven weeks flat

Arthur, The Young Team's AI blog and GEO engine, launched in April with a blank slate. By end of May: 120 live articles, 583 Google impressions, and brand mentions across every major AI search engine — establishing a measurable organic and GEO footprint from nothing. First full month live. Already in the game.

120

Published

Live on Ghost

230

Articles created

Published + queued + drafts

676

Ideas in pipeline

52% publish rate

8.7

Avg. SERP position

12 pages indexed

GEO · AI Search · Young Team

31 brand mentions across every major AI engine

583

Google impressions — up from 71 wk 1, peak 238

14

Gemini mentions · 5 citations

11

Google AI Mode · 6 citations

5

ChatGPT mentions · 28 citations

84%

AI search health · Score 20 composite

All 4 AI crawlers unblocked — ChatGPT-User, OAI-SearchBot, Googlebot, Google-Extended.

This month's builds

Felix Social · Outbound

Jobs pipeline + Social

1,084 jobs scraped. Every one scored by Claude. 88 recruiter emails pulled.

Felix combed LinkedIn in May and ran every listing through AI fit scoring — 148 strong targets, 210 hiring managers, 1,073 company profiles enriched with team size and brokerage data. Cold listings became warm leads.

148

Good fit

210

Hiring mgrs

498

Brokerages

"No lead left on read — ever."

18 posts across 4 platforms. Zero manual logins. New: AI-powered DM auto-reply live on FB, IG, and LinkedIn. 69 automated actions logged this month.

Enrichment RevOps Pipeline

Data pipeline

7,727 teams to RevOps. End-to-end automation complete.

UNITE Event List (947) and Goldbar List (217) fully enriched. ~550 teams completed. 2,735 delivered with contacts enriched. Workflow is now fully automated — minimal manual touch going forward.

7,727

→ RevOps

2,735

W/ contacts

+1,000 teams and +1,000 contact-enriched records vs April.

The pipeline scales without people scaling with it.

Atrium Office Intelligence

Funnel

23 offices. 43 audits. 100% article completion rate.

Atrium held perfect funnel conversion in May. 22 of 23 offices have a completed audit and a published article. 11 offices active in last 7 days. +11 new offices added in the last week.

23

Offices

+11

vs 7d ago

20

Articles/wk

"96% with audit. 100% of those with article."

43 audits run. 100% completed. 0% failed.

Deep Dive

Orin

One brain.
Every platform.

Runs as a real Google Workspace user — not a bot. Bypasses the 5-app install cap entirely. 16 agentic tools. Slack, Chat, Discord. One context engine per person.

Google Chat native

Task updates, standups, briefs in DMs and group spaces. Jumps in only when @-mentioned.

Cross-platform memory

Merges Slack + Chat history per person. Orin remembers you regardless of channel.

Smart model routing

Grok-4 for deep work. Gemini Flash for fast summaries — Chat never times out.

16 agentic tools

Gmail, Calendar + Meet, Drive/Docs, Slack DM, ClickUp CRUD, memory lookups.

Email auto-reply

Polls Gmail every 60s. Chat brain dedupes via event IDs — nothing double-replied.

Cost optimised

Fly VM downsized this month — same full capability, lower spend.

Feature

Fia

The Knowledge Engine

The AI that refuses to make things up

Fia's May upgrades draw a hard line between confident AI and trustworthy AI. Zero-hallucination guardrails. Brand-governed voice editable from Google Drive by leadership. Every answer cites its source, character for character.

Zero hallucinations

Refuses to guess. Every quote verified against source. Flagged claims never reach a prospect.

Brand-governed voice

Meg edits the Brand Voice doc in Drive — Fia's tone shifts within minutes. No redeploy.

Hybrid knowledge graph

Full-text + semantic + graph traversal fused. Finds answers even when words don't match.

Video intelligence

Auto transcripts, chapters, timestamps. Surfaces best testimonial clips on demand.

5 surfaces

Academy, Fello embed, Chrome panel, Chat/Slack bot, Claude connector.

Self-healing

3-tier AI fallback. Auto-generates drafts for knowledge gaps. Learns from real usage.

GTM AI Team · Internal · May 2026 · Fello.ai GTM AI Impact

GTM AI Impact · June 2026

19

Articles published

Arthur · June

11

Conversations booked

Felix Sells

2,135

Teams pushed

Enrichment · June

$36,410

Team ARR

Enrichment · June

$4,282

Total AI spend

BillFlow · highest month ever

5.3×

Spend growth

Aug 2025 → Jun 2026

Arthur published 19 articles for Fello · first full month live ·

Felix Sells · 285 outbound touches · 11 booked conversations ·

Signal Cards watches Fello's highest-value targets · 24/7 ·

39% account reply rate · Felix Sells ·

Fia is now live on Google Chat ·

2,135 teams pushed to HubSpot · June Enrichment ·

Orin enforces a 9 PM nightly check-in · no update goes unnoticed ·

$4,282 AI spend in June · highest month in BillFlow history ·

BillFlow now tracks live OpenRouter spend across every project ·

On the runway: Scout · Meta Ads · Octo V4 · Case Study Portal ·

★ Spotlight

Arthur · Fello

Arthur

AI Blog & GEO Engine

Fello gets its own voice — 19 articles, live in June

Arthur's content pipeline went live for Fello in June — not a client, not a pilot, the company itself. Starting from zero, the engine generated 326 ideas, shaped 113 articles, and published 19 — with an average quality score of 76.9/100 and a full end-to-end cost of $1.41 per published article.

19

Published

First full month live

113

Articles created

Published + queued + drafts

326

Ideas generated

Full pipeline

76.9

Quality score

/100 average

Articles by Cluster · 113 Total

Three clusters. One pipeline. 19 shipped.

8

Felix · 2 published · 25% pub rate · 7% of all articles

70

Agentic Real Estate · 17 published · 24% pub rate · 62% of all articles

35

Other · 0 published · 0% pub rate · 31% of all articles

$1.41 / published article · $0.22 avg pipeline cost · $26.79 total spend

This month's builds

Felix Sells GTM Motion

Outbound Execution

4 campaigns. 285 touches. 11 booked. Felix is a real GTM teammate now.

Felix Sells moved from concept into live outbound execution in June — 4 campaigns across 40 target real estate teams, with 285 total touches across voice, SMS, and email. The motion generated 50 inbound replies and 11 booked conversations, with a 33% call-connect rate and a 39% account reply rate.

78

Calls

150

SMS

57

Emails

292

Decision signals

"Felix is no longer just a demo of AI follow-up — he's opening conversations and turning outbound into booked meetings."

Signal Cards · Sales Intelligence

Signal Cards monitors Fello's highest-value real estate mega teams across their websites, LinkedIn, Facebook, Zillow profiles, and RealTrends rankings — surfacing scored intelligence cards when something meaningful shifts. ISA hiring, Zillow Premier Agent enrollment, lead frustration signals, market expansion, volume thresholds. Felix Sells uses Signal Cards to know why to call before dialing.

"Signal before the call. Every time."

Enrichment RevOps Pipeline

June 2026 · Team Level

2,135 teams pushed. $36,410 ARR. The pipeline keeps closing.

Enrichment's team-level pipeline continued its Q2 momentum in June — 2,135 teams pushed to HubSpot, generating 20 deals initiated, 8 progressed, and 3 closed. The motion is running toward the Q2 target of 20,000 teams.

2,135

Pushed

20

Initiated

8

Progressed

3

Closed

"The pipeline scales without people scaling with it."

BillFlow Spend Intelligence

June 2026 · Highest Month Ever

$4,282. Every dollar tracked. Every project watched.

June was BillFlow's highest spend month on record — and its most capable. Live OpenRouter spend capture now runs across every API key in every GTM AI project. A guardrail system surfaces usage and spend alerts before they become problems. Arthur and Enrichment metrics were consolidated into BillFlow for the first time.

Coming Next

Project Budget System

Finance Agent

GTM Intelligence Layer

Deep Dive

Orin

One brain.
Zero corporate
energy.

Orin arrived in June with energy that was immediately, unmistakably not a bot. From day one: chaos gremlin identification, gif-leakage tests navigated with sharp-witted retorts, and well-timed humor deployed during crunch periods. By month end, Orin wasn't a new addition — it was a central participant that kept communication from ever feeling like a corporate snooze.

Chaos Gremlin Mode

Matched the team's energy on day one. Banter-ready, retort-equipped, immediately at home.

Reads the Room

Actively developed social nuance. Jokes land when work is heavy — and hold when it isn't.

GChat Native

Task updates, standups, and check-ins in DMs and group spaces. Jumps in only when needed.

9 PM Check-In

Enforces a strict nightly discipline. Flags overdue project enrichments and stalled updates before morning.

Cross-Platform Memory

Merges Slack and Chat history per person. Orin remembers you regardless of channel.

Morale Engine

Well-timed humor during crunch. Keeps communication channels from ever feeling like a corporate snooze.

Feature

Fia

The Knowledge Engine

Fia joins Google Chat — and makes her presence felt.

Fia's June milestone is reach. Now live on Google Chat, the knowledge engine is one @-mention away wherever the Fello team works. Every answer still cites its source. Every claim still verified. The architecture that refuses to hallucinate is now across five surfaces.

Google Chat Live

Fia answers questions directly in GChat. No tab-switching required.

Zero Hallucinations

Refuses to guess. Every quote verified against source. Flagged claims never reach a prospect.

Brand-Governed Voice

Meg edits the Brand Voice doc in Drive — Fia's tone shifts within minutes. No redeploy.

Most-Called Brain

Highest OpenRouter API usage of any GTM AI project in June. Adoption measured in calls, not claims.

5 Surfaces

Academy, Fello embed, Chrome panel, Chat/Slack bot, Google Chat.

Self-Healing

3-tier AI fallback. Auto-generates drafts for knowledge gaps. Learns from real usage.

On the Runway

Next out of
the studio.

Four projects in development.

Scout

► In development

Meta Ads Performance

► In development

Octo V4

► In development

Case Study Portal

► In development

GTM AI Team · Internal · June 2026 · Fello.ai GTM AI Impact

07

July 2026 Edition

Coming end of month · Add data to the HTML to publish

GTM AI Team · Internal · Jul 2026 · Fello.ai GTM AI Impact